OK GO new video

"This too shall pass."

Here is another favorite of mine.

Update on Apr 7, 2010 at 12:47 PM by Eric Larkin

Was talking to a friend yesterday (@MattMundt), he said that Okay Go has changed the buisiness model for music. They don't need a record label anymore. They make great content that people love and the music is just a part of the reason why. This get's them to create their own following, which means they book their own concerts and sell their own mp3's.

I wonder what this means for how music execs aproach selling new artists. My friend seems to think this is the most exciting time to be in the music industry because of the necesity to break into new forms of digital and non-traditional promotion to sell albulms and concert tickets.

OKAY GO!

Comments

[not eb]

http://www.guardian.co.uk/music/2010/mar/18/ok-go-viral-video-success